Richmond, Virginia, February 6, 2024 –  Allianz Partners USA will be recognized for travel marketing excellence by the Hospitality Sales & Marketing Association International ( HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis on February 13, 2024.

Allianz Partners USA will receive two Silver President’s Adrian Awards for its winning entries in a pair of Public Relations/Communications categories. The travel insurance and assistance company’s new “pay-cation” trend is honored in the Feature Placement Online or Print Consumer Media category for its “Media Shine Spotlight on Allianz’s New ‘Pay-cation’ Travel Trend” entry. The company also claimed silver in the Feature Placement Online or Print Trade Media category with its “New ‘Pay-cation’ Term earns Dividends for Allianz with Solid Media Coverage” entry. Both silver awards also received the exclusive new President’s Award designation for scoring the highest within their budget range.

The company’s "pay-cation" term was developed during analysis of its 15^th Annual Vacation Confidence Index results in 2023. The term defines the new work-from-a-vacation-destination travel trend that has become a favorite among young American workers thanks to the flexible remote work policies developed during the pandemic.

“Pay-cations are a new trend and are reflective of a sea change within the travel landscape,” says Daniel Durazo, director of external communications at Allianz Partners USA. “By analyzing and providing industry data that resonates with travel consumer and trade media, we deliver added value for our brand and are honored to be recognized for our efforts with these HSMAI Awards.”

The Adrian Awards, now in their 67th year, are the largest and most prestigious competition in global travel marketing. For 2023, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as Trending categories for Artificial Intelligence (AI), and Environmental, Social, and Governance (ESG).

This year’s event theme, WanderLOVE, highlights the stories of remarkable ads, campaigns, and experiences that sparked a love for travel, igniting a desire for exploration among travelers worldwide.

“The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the marketing leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Their work inspired the world to get out and create memories through travel, and HSMAI is proud to honor them.”

The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 13 celebration. Visit https://adrianawards.hsmai.org/ for more information on the event and competition.

Press contact

FINN Partners
Robin Magrisi / Robin.Magrisi@finnpartners.com 
Megan Derks / Megan.Derks@finnpartners.com

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter/X, and HSMAI YouTube.

About Allianz Partners

In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.