Cruise Itineraries Powering Travel Advisors Bookings

New Allianz Partners’ Survey Highlights Cruise Trends Reported by Travel Advisors

Richmond, Virginia, November 1, 2023 A new survey of travel advisors by travel insurance and assistance provider Allianz Partners USA finds that most travel advisors surveyed say that cruise itineraries are driving the majority of their business, with more than a quarter responding that cruises make up more than 75% of their bookings.  The survey was conducted by Allianz Partners in October and polled 9,000 travel advisors that offer its travel protection products.  

The survey also found that travel advisors and their clients value travel insurance.  According to the review*, 92% of travel advisors feel their customers get peace of mind when they have Allianz Travel Insurance, and 82% believe clients are more confident about cruising when they have a policy on board.

The travel insurance provider analyzed the breakdown of reported travel advisor bookings, tracking the percentage of cruises versus other types of travel to reveal across the board that cruising is a significant driver of travel advisor bookings. More than 75% of those surveyed indicate that a majority of their bookings were for cruise travel (27% said that 76-100% of bookings are cruises; 25% said 51-75% are cruise; 26% said 26-50% were cruises) versus 17% who identified that only 6-25% were cruises and 6% of advisors who said than less than 5% of bookings were cruises. 

Link to download chart. 

Ocean Cruises Continue to Make Waves, Strong Interest in Repeat Expedition Voyages

In other findings, ocean cruises proved the most popular (81%) this past year according to travel advisors, followed by river cruises (16%), expedition (2%) and themed cruises (1%). The expedition cruise market, though relatively new, is quickly growing in popularity and earning repeat business as most passengers indicate their desire to book another for a future trip.  

Link to download chart. 

Upcoming Cruise Plans + Booking Window Changes

Travel advisor respondents were split on whether the booking window for clients choosing cruises changed this year versus 2022 – the majority, 40%, believe the booking window has gotten longer, 36% believe it’s consistent with last year and 24% said it has gotten shorter. When asked how soon after purchase the sailings were scheduled to take place, more than half (52%) said within six months to a year, followed by three to six months (27%), and within three months of purchase (11%). Those travel advisors with clients booking more than a year in advance comprise just 10% of respondents.

Link to download chart.

Emerging Cruise Travel Trends

When surveyed on rising interest for cultural-related themed cruises that include immersion and exploration, 35% of travel advisors said they’ve seen more interest this year than in prior years (48% said they haven’t; 17% are unsure). Almost half, 49%, of advisors surveyed said they have not witnessed a shift in the number of travelers in cruising parties, while more than a quarter (26%) reported more multi-generational groups. Solo travel also has made some gains with 13% of travel advisors reporting they have seen more solo cruisers than in the past few years, while 12% said there are more couples.

“When travel advisors help secure a cruise vacation with an Allianz Travel insurance policy, they provide travelers the ability to relax and focus on the adventure ahead, knowing they’re protected against covered, unexpected events that could ordinarily sink an unprotected travel budget.”

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz and available travel policies, please visit

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*Methodology: This press release highlights results from an Allianz Partners survey of 9,000 travel advisors offering Allianz Travel Insurance products. The survey ran from October 4-11, 2023, and asked questions about customer purchasing behavior and cruise travel plans.


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About Allianz Partners
In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.