Age and Income Influence Travelers’ Use of Sharing Economy Services

Allianz Partners’ 15th Annual Vacation Confidence Index Finds That Younger Americans Are More Likely to Use Sharing Economy Services in Their Summer Travels

Richmond, Virginia, July 17, 2023 - Travel is back in full swing with Americans declaring an annual summer vacation one of their top priorities this year. While airlines, hotels and cruises have rebounded, the use of sharing economy services like ridesharing and vacation property rentals remain an integral part of the travel equation. Allianz Partners’ 15th Annual Vacation Confidence Index reveals that almost half (46%, unchanged from 2022) of Americans are likely to use sharing economy services while they’re away from home this summer season. The survey also found that for two years in a row, trust in the sharing economy has remained high with three in five (58%) deeming them trustworthy.

It is notable that several factors contribute toward the likelihood of using and trust in sharing economy services. Age is a primary factor with younger Americans (18-34 years of age) continuing to be most likely (68%) to use shared services during their summer vacations. Fifty-six percent of 35–54-year-olds are expected to use sharing economy services this summer, likely keyed to the return of business travel, and just 22% of 55+ travelers plan to take advantage.

When it comes to trust, the demographic breakout is similar with 73% of 18–34-year-olds and 63% of 35–54-year-olds deeming them reliable services. Among senior travelers aged 55 and older, less than half (42%) feel comfortable using shared travel services like ridesharing or private vacation rentals. Traveler income levels also reflect the likelihood to trust sharing economy services, rising as annual income goes up. Only half (50%) of those making less than $50K per year feel confident in using sharing economy services, compared to almost two-thirds (64%) of high-income earners ($100K+). In the middle-income range ($50K-$100K), six in ten (59%) expressed their trust.

Finally, those who believe an annual vacation is important to them also confirmed their trust (67%) and likelihood to use (56%) sharing economy services this summer. Similarly, respondents who do not value an annual vacation are less likely to use (19%) or trust (33%) the industry.

“This year’s results prove that young Americans’ loyalty to and trust in sharing economy services aren’t wavering anytime soon,” said Daniel Durazo, director of external communications at Allianz Partners USA. “During this busy summer travel season, it’s important for travelers to have a company they trust to protect them if something goes awry. A travel insurance policy can help reimburse expenses incurred as the result of covered events like lost bags, travel delays, illness or other unexpected occurrences that may happen while they’re away.”

Link to download infographic:  HERE.

The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA. A vacation is defined as leisure travel of at least a week to a destination at least 100 miles from home.

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz Partners and available travel policies, please visit

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*Methodology: These are the findings of an Ipsos poll conducted on behalf of Allianz Partners. For this survey, a sample of 2,010 Americans aged 18+ was interviewed from May 2 to 4, 2023 via the Ipsos Online Omnibus. The precision of Ipsos online polls is measured using a credibility interval. In this case, the results are accurate to within +/- 2.5 percentage points, 19 times out of 20, of what the results would have been had all American adults been polled. Quota sampling and weighting were employed in order to balance demographics and ensure that the sample’s composition reflects that of the actual U.S. population, according to data from the U.S. Census Bureau. Credibility intervals are wider among subsets of the population. 

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In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 

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